Client Itaú
Industry Banking / Fintech
Role Senior Product Designer
Deliverables End-to-end UX · Figma · Usability Testing
Period 2023–2024

Loan Approval Engine

Restoring a 150% processing delay through modular architecture, legacy system integration, and ruthless scope rationalization under an 8-month deadline.

Challenge

18 months of stakeholder debt, 30+ fragmented legacy paths, no fixed deadline, and a 150% processing delay affecting SLA compliance.

Solution

Consolidated 30 paths into a 5-stage macro architecture. Led scope rationalization, automated data ingestion, and designed a 6-role state matrix.

Impact

SLA restored in 8 months. 90% of manual input automated. Analysts now process their full 40-application monthly capacity.

Chapter 01

The Strategic Architecture

Systems Thinking · Stakeholder Management · Scope Negotiation

I joined 18 months into the project to find stakeholder debt and no fixed deadline. When an 8-month window was imposed, I led a Scope Rationalization exercise — facilitating a Priority Matrix workshop and de-scoping 70% of edge-case paths.

Design Decision

I consolidated 30 disparate legacy paths into a single 5-Stage Macro Architecture. This modular approach let the dev team build reusable components and hit the deadline without compromising end-to-end experience.

I architected a State Matrix defining exactly what 6 roles (Business Analyst to Level 4 Risk) see at every stage — ensuring a fail-safe handoff process.

Previous: 30+ fragmented paths
Previous: 30+ fragmented paths
New: 5-stage macro architecture
New: 5-stage macro architecture
6-role state matrix
6-role state matrix
Chapter 02

Information Design & Data Logic

Legacy Tech · Cognitive Load · Human Error Reduction

The 150% delay's primary cause was manual data entry. A Data Audit identified automatable fields. I architected a solution fetching data from legacy databases directly — transforming analysts from Data Entry to Data Validation.

Product Rationalization

26 legacy products → 7 core offerings (highest revenue generators only).

Before (26)

Foreign Exchange, Letter of Credit, Traditional Factoring, Confirming, Peso Loan Equal Installments… + 21 more

After (7)

Unrestricted Loan, Peso Loan Equal Installments, Foreign Currency Loan, Corporate Credit Card, Personal Credit Card, Checking Account, Line of Credit

Design Decision

A Universal Form with conditional logic dynamically reshapes fields based on loan type — New, Refinanced, Renovation, or Renegotiation. Analysts only interact with information critical to their selection.

Before: manual data entry
Before: manual data entry
Legacy risk form
Legacy risk form
After: auto data ingestion
After: auto data ingestion
Renegotiation form
Renegotiation form
Refinanced form
Refinanced form
Chapter 03

Validation, Hand-off & Impact

Usability Testing · Developer Collaboration · Results

Moderated usability tests ensured the 5-stage flow performed faster, not just looked better. Feedback was categorized as Cosmetic / Minor / Major.

Engineering partnership mapped Internal System Errors, designing “Exit Paths” and custom error states for legacy database timeouts — analysts never lose their work.

Usability testing sessions
Usability testing sessions
Feedback severity analysis
Feedback severity analysis
Error state mapping
Error state mapping

// Results

2–3d

Time-to-Decision

SLA compliance restored after 18 months of delays.

90%

Manual Input Reduced

Automated ingestion eliminated 90% of manual fields.

40

Full Capacity

Analysts now process their full 40-application monthly load.

“In Fintech, UX is a balance between User Empathy — reducing analyst stress — and System Logic — managing legacy constraints. I turned a failing 18-month project into a successful 8-month delivery.”

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